A woman's healthy hair is an incredible instrument of self-expression, defining her self-image in a way that almost no other physical attribute can. So what does hair loss mean to a woman?

Hair loss can strike an especially crippling blow to women fighting cancer. In fact, a recent study revealed that nearly 60 percent of women consider hair loss the most dreaded side effect they face when undergoing chemotherapy. Eight percent of these women are at risk of avoiding potentially life-saving treatment. Real-hair wigs can cost as much as $1200 and are often only partially covered by health insurance.

Donating your hair is a heartfelt and life-changing act of women's cancer and breast cancer support.

To fill this need and help people transform their healthy hair into a heartfelt gift, Pantene partnered with the Entertainment Industry Foundation (EIF) to launch Pantene Beautiful Lengths, a campaign that encourages people to grow, cut and donate their hair to create free, real-hair wigs for women who've lost their hair due to cancer.

In addition to providing free, real-hair wigs for free to women in need, Pantene has donated more than one million dollars to the EIF's Women's Cancer Research Fund, a program committed to saving lives by raising funds and awareness for millions of women and their families affected by cancer.

Donating your hair is a heartfelt and life-changing act of women's cancer and breast cancer support.

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